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10/2/2018 12:46:00 PM
How Dollar General is helping rural communities access shopping convenience

Jillian Ellison, Journal and Courier Education and Families Reporter

DAYTON, Ind.— While the local corner grocery store may be a thing of the past, Dollar Generals stores are silently stepping up to fill in some of the gaps for consumers that bigger box stores can't quite reach.

A new Dollar General store is slated to open in Dayton by late fall just on the west edge of town, Dollar General spokesperson Angela Petkovic said, having been in the works for over a year. The new store aligns with the company's efforts in creating shopping convenience to consumers in need of it most: relatively rural areas.

"Dollar General chooses store locations and bases merchandise selection on the needs of households seeking value and convenience in a variety of rural, suburban and urban communities," Petkovic said. "In fact, approximately 70 percent of our stores serve communities with populations of less than 20,000."

The new store will mark the ninth Dollar General in Tippecanoe County, with another rural location being just north of Romney.

Petkovic said when Dollar General plans to build a new store, demographic trends, competitive factors, traffic patterns and community concerns are put into consideration.

So when the Tippecanoe County Area Plan Commission denied the request for a rezone of land off State Road 25 in West Point to be utilized for a new Dollar General store, the parties involved listened, as was done when a Dollar General representative came to a Dayton Town Council meeting in April 2017 proposing the construction of a store on the east side of the town.

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